Guess Jeans has announced an exciting collaboration with renowned Japanese artist Verdy, reinforcing its presence in Japan with a creative and modern approach.
This partnership marks a new chapter for the brand, integrating Verdy’s unique aesthetic and creative vision.
Nicolai Marciano, Director of New Business Development at Guess Jeans, expressed his enthusiasm for this collaboration: “I’ve known Verdy for years and have always admired his ability to bring a playful touch to his projects. Now that we are redefining our strategy in Japan, it was the perfect time to work together.”
Verdy has previously collaborated with brands such as Nike, Kenzo, and Dover Street Market and has served as artistic director for high-profile events like ComplexCon and Blackpink’s world tour. His distinctive style and influence on urban fashion make him an ideal partner for Guess Jeans.
In 2024, the brand also named model Iris Law as its first ambassador, reaffirming its commitment to a fresh and modern aesthetic. With Verdy leading this new project, Guess Jeans aims to merge its legacy with a contemporary and creative vision.
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