‘I See You’: Rare Beauty’s new campaign celebrating inclusion

Rare Beauty launches ‘I See You’, an inspiring campaign honouring the Black community and reinforcing the power of representation in beauty.

Rare Beauty, Selena Gomez’s brand, presents ‘I See You‘, a campaign that celebrates connection and representation in honour of Black History Month. The initiative highlights stories of influential Black figures, underscoring the importance of inclusion in the beauty industry.

Since its launch, Rare Beauty has challenged traditional standards, promoting self-acceptance and authenticity. With ‘I See You’, the brand reaffirms its commitment to diversity, collaborating with Black artists, activists, and creators who share their experiences and perspectives.

Selena Gomez has expressed her enthusiasm for the campaign, emphasising her desire to create a space where everyone feels valued. Additionally, Rare Beauty promotes products designed for a wide range of skin tones, reinforcing its inclusive mission. Through ‘I See You’, Rare Beauty not only celebrates beauty but also the strength and resilience of the Black community. The brand continues to redefine standards, reminding us all that we deserve to be seen, heard, and celebrated.