Irina Shayk: The Modern Venus in Swarovski’s New Campaign


Irina Shayk and Karlie Kloss epitomise modern elegance in Swarovski’s latest campaign, redefining contemporary femininity.

Elegance, empowerment, and ethereal beauty intertwine in Swarovski’s vision of femininity, showcased in their latest campaign unveiling the Spring Summer 2024 collection with an otherworldly elegance. The campaign features renowned models Irina Shayk and Karlie Kloss, captivating audiences with their striking appearances.

Irina Shayk exuded elegance in a crystal-adorned bralette, complemented by underwater-themed accessories including stacks of bracelets and multiple earrings. Her slicked-back, wet-look hairstyle adorned with pearls added a touch of glamour, while subtle makeup accentuated her natural beauty. Meanwhile, Karlie Kloss mesmerised with nothing but jewellery, sporting sparkling starfish rings, layered choker necklaces, and blue crystals intertwined in her hair.

Captured through the lens of esteemed fashion photographer Steven Meisel, the campaign transcends traditional beauty standards, offering a fresh perspective on femininity and empowerment. Swarovski’s Global Creative Director, Giovanna Engelbert, conceived the campaign as an ode to Venus, reimagining the iconic goddess through a modern lens. Drawing inspiration from the underwater universe, the collection reflects boldness and extravagance, mirroring the diverse essence of today’s woman.

Swarovski’s Courtesy

Giovanna Engelbert’s artistic vision for the campaign honours the multifaceted nature of femininity, embracing qualities such as strength, empowerment, creativity, grace, and elegance. By portraying Venus as a group of adorned contemporary muses, the campaign delves beyond superficial beauty, exploring the intricate layers of modern femininity.

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