Jennie transforms her image as the muse of Jean Paul Gaultier, embodying the four elements with sophistication and rebellion.
Jennie, global K-pop star and member of BLACKPINK, becomes the muse for Jean Paul Gaultier’s Pre-Collection Fall 2025, proving that her style transcends music.
The campaign, photographed by Max Siedentopf, turns Jennie into “the ultimate Showgirl”, interpreting the four elements — water, fire, earth, and air — through materials, textures, and movements that reimagine Gaultier’s iconic codes: sculptural corsetry, trompe-l’œil, and impeccable tailoring.
“It was like diving into a dream. Each look had its own character — fluid, fiery, solid or ethereal — and I loved showing those facets with Gaultier’s designs,” Jennie confessed. “Jean Paul Gaultier has always inspired me to be brave, and this campaign celebrates that essence.”
Jennie’s recent rise at the MET Gala has led more brands to focus on her, now more than ever, consolidating her image as a global icon who blends music, fashion, and attitude.
The images present Jennie as a contemporary muse, merging fashion and personality with elegance and boldness. The full collection is now available on the official Jean Paul Gaultier website, ready to captivate both fans and lovers of avant-garde design.
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