Jisoo welcomes spring with Tommy Hilfiger in Harper’s Bazaar Korea, showcasing a preppy style in white, red, and navy blue.
Jisoo, the global BLACKPINK star, steps into spring with a dazzling collaboration with Tommy Hilfiger. With her natural elegance and unmatched charisma, the South Korean artist is the perfect face to represent the freshness and sophistication of the iconic American brand.

The stunning photos for this campaign were taken for Harper’s Bazaar Korea. In the images, the singer wears outfits that embody the essence of the season: vibrant colours, relaxed cuts, and a refreshed classic style.


The collection embraces a contemporary preppy aesthetic, blending classic pieces with modern details. The brand’s signature trio of colours: white, red, and navy blue dominates the selection, bringing a nautical and sophisticated touch. Jisoo dazzles with her elegant presence in striped garments, knit jumpers, pleated skirts, and jackets, perfectly capturing Tommy Hilfiger’s youthful and timeless spirit.


The photos have caused a sensation on social media. With this new foray into the fashion world, Jisoo further cements her influence beyond K-pop, establishing herself as a true style icon.