Jonathan Anderson has taken on the role of sole creative director at Dior, overseeing menswear, womenswear, haute couture, and accessories. Discover all the details here.
The house of Dior has announced a significant change in its creative structure: Jonathan Anderson will be the sole creative director, supervising all lines — from menswear and womenswear collections to haute couture and accessories. The news was confirmed by Delphine Arnault, President and CEO of Christian Dior Couture, in an interview with Vogue Business, highlighting Anderson as “the most talented designer of his generation.”
This announcement comes following the departures of Maria Grazia Chiuri and Kim Jones, who were responsible for the womenswear and menswear collections, respectively. Arnault explained that the decision aims to return Dior to its original structure, with a single artistic director, as was the case in Christian Dior’s era. “We will have consistency in products and communication, and I believe our message will be much clearer,” she stated.
It is worth recalling that in April it was already announced that Anderson would take charge of Dior Men, but he will ultimately lead all of the maison’s lines, consolidating his role as the central figure of the brand.
Jonathan Anderson, who was creative director at Loewe for more than a decade, transformed the Spanish brand into one of the most relevant names in contemporary luxury, growing sales from approximately €230 million in 2014 to between €1.5 and €2 billion in 2024. His appointment at Dior began in April with the announcement of his creative leadership of the menswear division, but he will now also take full control of the womenswear and haute couture collections.
Anderson’s first womenswear collection for Dior will be presented in September, and his haute couture debut is scheduled for January 2026, as the maison has decided to skip the July season. Meanwhile, his menswear show is planned for June, and the brand will maintain the separate format between menswear and womenswear.
In addition to his new role at Dior, Anderson will remain involved with JW Anderson, the label he founded in 2008 and which continues to be a fundamental part of his career. “It’s his eponymous brand, so obviously he will stay involved, although perhaps in a different way,” Arnault commented.
This strategic move comes at a crucial moment for Dior, which, after years of growth, reached €9.5 billion in revenue in 2023 but experienced a drop to €8.7 billion in 2024 due to the luxury market slowdown. The expectation is that Anderson will revitalise the maison with his blend of heritage and modernity.
The fashion industry awaits with anticipation the first steps of the British designer at the helm of Dior, which will put him in direct competition with other great names such as Matthieu Blazy at Chanel and Jack McCollough and Lazaro Hernandez at Loewe. “There have never been so many creative changes happening at the same time. It’s going to be an exciting moment for fashion,” concluded Arnault.
