Julia Garner stars in Gucci’s new campaign, celebrating over a century of silk craftsmanship and luxury.
Actress Julia Garner, known for her talent and impeccable style, has become the face of Gucci‘s new campaign dedicated to silk craftsmanship. Through the initiative ‘Keep It Gucci: The Art of Silk’, the brand celebrates more than a century of tradition in the art of silk, a legacy that began in the 1950s and has been key to its identity.
In this campaign, photographed by the acclaimed Steven Meisel, Garner is seen wearing silk scarves with iconic patterns, such as the Flora, created in 1966 by Vittorio Accornero at the request of Princess Grace of Monaco. These designs, featuring hand-painted flowers, plants, and insects, highlight the rich history and craftsmanship that Gucci has perfected over the decades.
The campaign not only showcases the quality of the scarves but also forms part of a series of events and activations in Paris, where the brand will hold exclusive presentations. The sale of the “90×90” scarves will also mark the beginning of a new era for the brand, merging art, fashion, and luxury in a single product. Gucci‘s elegance remains alive, and Garner is the perfect face for this timeless campaign.
