Jung Kook of BTS becomes the new global ambassador for Chanel Fragrances and Beauty

The alliance between Jung Kook and Chanel elevates the cultural power of luxury, uniting the global star with the iconic French maison.

Jung Kook, one of the most influential figures in global music and a member of BTS, has been announced as the new global ambassador for Chanel Fragrances and Beauty, marking one of the year’s most strategic moves within the luxury industry. The French maison is placing its trust in an icon capable of connecting with massive audiences while representing a contemporary vision of beauty.

The South Korean artist stated that joining Chanel marks a turning point in his career, highlighting the house’s ability to preserve its heritage while evolving with a modern aesthetic. From Paris, the brand’s creative team affirmed that choosing Jung Kook reinforces its commitment to talents who reshape today’s cultural codes and bring freshness to the brand’s identity.

In recent years, Jung Kook has built an unprecedented international presence thanks to his artistic versatility, creative drive and a trajectory that blends BTS success with a growing solo repertoire. Among his most recognised solo tracks are ‘Euphoria’, ‘My Time’ and ‘Still With You’, alongside collaborations with artists such as Lauv, Charlie Puth and Jack Harlow. His impact expanded in 2022 with ‘Dreamers’, the official soundtrack of the Qatar World Cup, followed by global hits such as ‘Seven’, certified platinum by the RIAA, and his album ‘Golden’.

With this appointment, Chanel highlights the magnetism, energy and creativity that define Jung Kook, positioning him as a reference for the new generation and a key figure in the brand’s beauty strategy. The alliance is set to become one of the most influential collaborations between a luxury house and a global superstar, strengthening the cultural reach of both.