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Justin Bieber will launch SKYLRK, his new brand set to revolutionise fashion
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Justin Bieber launches SKYLRK, his new fashion brand that merges clothing, footwear, and accessories with a unique style inspired by his alter ego, Skylark Tylark.
Justin Bieber continues to innovate, this time in the world of fashion with the launch of SKYLRK, his new brand of clothing, footwear, and accessories. Through Instagram, the Canadian singer has shared sneak peeks of this ambitious project, which seems to be inspired by his alter ego, Skylark Tylark, first introduced in 2018 alongside Bella Thorne.
According to rumours, Bieber founded SKYLRK in 2023 with Neima Khaila, the creator of Pink Dolphin. He has also worked with Finn Rush-Taylor, a 3D designer with experience at brands such as PUMA, Crocs, and adidas.
To promote SKYLRK, Bieber released an AI-generated video in which he is seen wandering through an abandoned house, reminiscing about his previous brand, Drew House, before symbolically setting it on fire. Accompanied by an AI version of his wife and baby in a pram, the video represents a new chapter in his life as a father and husband.
Although there is still no official launch date, Bieber has shown previews of colourful sweatshirts, beanies, chunky sandals, sunglasses, and phone cases, all featuring the SKYLRK identity. Additionally, he has invited his followers to register on the official website and follow the brand’s Instagram account for more updates.
