Kendall Jenner unveils ALO’s Autumn 2025 collection with a campaign redefining luxury as wellness

Kendall Jenner joins forces with ALO to launch an Autumn 2025 collection that blends luxury, wellness, and minimalist style.

Becoming the face of ALO’s new Autumn 2025 collection, Kendall Jenner reaffirms the brand’s ethos: “Luxury Is Wellness”. Shot at the exclusive Amangiri resort in Utah, the campaign captures the model in moments of calm and strength – from horseback rides through breathtaking landscapes to mindful movements that evoke freedom and balance.

With a minimalist aesthetic and a personal vision of wellness, Jenner was actively involved in the creative direction of the campaign, selecting the ten key pieces from the Core Collection – a capsule of essentials designed to convey the idea of luxury as a state of wellbeing.

“The philosophy of ALO around wellness truly reflects how I try to live: being intentional and caring for myself from the inside out. Whether travelling, on set, or at home recharging, I always return to those small rituals that keep me grounded. I’ve been connected with the brand for years, so creating this campaign together – especially in such a beautiful and peaceful location – made it even more special,” Jenner shared.

ALO’s Autumn 2025 offering explores luxury through simplicity, integrating fashion, nature, and wellness into a concept that goes beyond aesthetics. The collection is now available on the brand’s official website.