Renowned singer La Cruz returns to the music scene after the success of his last album with an innovative proposal: “Quítate la ropa” (Take Off Your Clothes), bringing us a new anthem in the month of Pride.
This song, addressing gay themes, becomes a hymn of diversity within urban music.
La Cruz demonstrates that reggaeton doesn’t have to be sexist or patriarchal. In his previous album, “Hawaira,” the Venezuelan singer made it clear that freedom and inclusivity can also be values conveyed through this music genre. His unique approach is always based on love and aims to send a message of freedom and representativeness. According to La Cruz, “We’re not AI, we feel differently,” and being able to listen to music we identify with and dance to it at a party is priceless.
In his new song, “Quítate la ropa,” La Cruz continues to promote the concept of sexual freedom, a topic that unfortunately remains taboo in urban music and other spheres, such as sports. According to the artist, “QLR is inspired by what you can feel when you don’t want anything with anyone but they end up hurting your decision and your mind. I think we’ve all experienced something similar, and we wanted to reflect it even more in the visual part by bringing it to sports and common situations like when two guys who practice the same sport like each other, but it’s not talked about.” Through his music, La Cruz seeks to redefine masculinity based on freedom.
Musically, La Cruz draws inspiration from a wide variety of seemingly unrelated artists. However, he finds freshness in the sounds of Myke Towers, Bad Bunny, and Rosalía. With reggaeton and dembow as protagonists, but with his own identity and always with Latin influences, La Cruz has gained a solid fan base.
La Cruz’s goal as an artist is to leave a legacy for future generations. He wants to open doors for singers who don’t feel comfortable being themselves for fear of losing followers. With an open and daring mindset, La Cruz aims to break stereotypes and make everyone dance, regardless of their preferences or origins.
