Launch of the much-anticipated Pocket Blush by Rhode, Hailey Bieber’s brand


Discover the much-anticipated Pocket Blush by Rhode! A compact cream blush, perfect for touch-ups, available in six versatile shades, created by Hailey Bieber.

The Rhode baby has arrived! No, we’re not talking about the Bieber baby. We’re referring to the latest launch from the beauty brand: the highly anticipated Pocket Blush.

This exciting release comes after much speculation following Hailey Bieber’s pregnancy announcement. In subsequent posts, Hailey showed a beige Rhode Skin product peeking out of the front pocket of her overalls. It turns out that was the first glimpse of the Pocket Blush, Rhode Skin’s second foray into color cosmetics and its first step outside the lip category.

True to its name, the Pocket Blush offers a compact cream blush available in six versatile shades: Piggy, a baby pink; Freckle, a neutral peach; Spicy Marg, a bright coral; Sleepy Girl, a soft mauve; Juice Box, a vibrant pink; and Toasted Teddy, a sun-kissed terracotta. Designed with convenience in mind, this pocket-sized blush is perfect for on-the-go touch-ups, providing a natural, buildable blush with a satin finish for both lips and cheeks.

Under the meticulous supervision of founder Hailey Rhode Bieber, the Pocket Blush has been perfected, according to the press release. Its creamy, lightweight texture blends easily, offering a luminous finish without a greasy residue. The moisturizing formula ensures your cheeks stay as soft as a baby’s, making it a perfect addition to any skincare or makeup routine.

With an official launch on June 20th, Pocket Blush is a multifunctional beauty gem. Whether you prefer a subtle hint of color or a more intense look, this long-lasting blush has you covered. It’s even versatile enough to be used on the lips, achieving a chic monochromatic look that lasts all day.

Available for $24 on, the Pocket Blush is vegan, cruelty-free, fragrance-free, gluten-free, and dermatologist-tested. You can join the waitlist here.

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