Loewe promotes Thierry Conrad Reutenauer to Chief Marketing Officer, bringing him onto the executive committee during a pivotal creative transition.
The luxury industry continues to reshape its internal structures, and Loewe has just made a significant strategic move. The Spanish fashion house has promoted Thierry Conrad Reutenauer to Chief Marketing Officer, only four months after he joined the brand as global communications director in October.
The appointment, effective from this week, places Reutenauer directly on Loewe’s executive committee. In his new role, he will oversee a wide-ranging portfolio that extends far beyond traditional marketing, including artistic direction, art and culture, product marketing, communications, events, brand programs, media, social platforms, editorial content, and VIP relations.
The position was previously held by Charlie Smith, who left Loewe at the end of last year to join London-based technology company Nothing. The transition underlines the house’s intention to reinforce a more integrated approach between culture, communication, and global positioning.
Before joining Loewe, Reutenauer served as global communications director at Bottega Veneta in Milan. Earlier in his career, he led PR, events, and celebrity relations at Chloé from 2014 to 2020, and began his professional journey at Paris-based agency Karla Otto, a key training ground for luxury communications.
The promotion comes at a defining moment for the LVMH-owned house. Loewe is currently entering a new creative era under designers Jack McCollough and Lazaro Hernandez, who are set to present their second collection for the brand on 6 March during Paris Fashion Week.
At the same time, the maison is preparing to open its second Casa Loewe flagship in Paris on Rue Saint-Honoré, further reinforcing its international presence in one of luxury’s most competitive markets.
Reutenauer’s appointment is more than an internal reshuffle. It reflects a broader industry shift: luxury brands are increasingly prioritising leaders capable of unifying marketing, culture, and editorial storytelling into a single, coherent vision.
