Loewe celebrates Jonathan Anderson’s era with an exclusive book

Loewe celebrates Jonathan Anderson’s era with ‘Crafted World’, an exclusive book that revisits his impact on the brand, from his beginnings to his lasting legacy.

Jonathan Anderson has completely transformed Loewe’s trajectory. Since taking over as creative director more than a decade ago, the British designer has turned the brand into a global phenomenon. Under his leadership, Loewe’s sales soared from €230 million in 2014 to an estimated €1.07 billion in 2024. To commemorate this successful period, the brand is launching Crafted World: Jonathan Anderson’s LOEWE, a luxurious 636-page monograph.

The book explores Anderson’s most iconic moments at the fashion house, from his SS15 womenswear collection to the striking SS25 menswear show featuring golden feathers. The now-viral image of Loewe’s tomato graces the cover, symbolising the designer’s creative vision.

Designed by Grant Schofield, the monograph includes a foreword by writer Zadie Smith, a conversation between Anderson and stylist Benjamin Bruno, as well as contributions from family, friends, and collaborators of the brand. Presented in a custom-designed box with copper details, ‘Crafted World’ will be priced at $390 and available for pre-order on loewe.com from 21 March. The official release is set for 27 March in select bookstores and Loewe boutiques.