Max Verstappen enters the fashion world with AlphaTauri

The four-time Formula 1 world champion has been named global ambassador for AlphaTauri, Red Bull’s premium fashion brand.

Max Verstappen, the highest-paid F1 driver in 2023 with a salary of $60 million, will continue racing for Red Bull until 2028, although his long-term future remains uncertain. Now, in addition to his on-track success, he will represent AlphaTauri by wearing their garments during his travels to the 24 locations on the 2025 calendar.

The brand, known for its minimalist and functional style, offers pieces such as a lightweight waterproof jacket for men priced at €650 and a stretch blazer for €429. Although Verstappen describes his style as “very basic,” he admits that this collaboration could help refine his image: “With AlphaTauri’s help, my style will probably improve a bit.”

His partner, Brazilian model Kelly Piquet, is a familiar face in both the fashion and motorsport worlds. A regular at Paris Fashion Week and F1 races, her connection to this world is undeniable.

With this new venture into fashion, Verstappen strengthens his presence beyond racing, solidifying himself as an influential figure in both motorsport and lifestyle.