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Michael Kors appoints Corey Moran as its new CMO to drive global growth through data, branding and consumer engagement.
Fashion brand Michael Kors has announced the appointment of Corey Moran as its new Chief Marketing Officer, a strategic move that marks a new chapter in the company’s evolution. Moran will take on the role from 6 April, with the aim of strengthening the brand’s global presence and optimising its relationship with consumers.
In his new position, Corey Moran will lead an integrated marketing structure encompassing brand communications, content creation and data analytics. This strategy is designed to align Michael Kors’ Jet Set lifestyle identity with advanced analytics and engagement tools, in order to boost customer acquisition and increase revenue.
Moran’s profile aligns closely with this vision. He spent nearly a decade at Google, where he served as head of the fashion and luxury category, gaining extensive expertise in data analytics and consumer behaviour. Prior to that, he built his career at Coty Inc., managing strategies for prestigious brands such as Marc Jacobs, Calvin Klein, Chloé and Balenciaga, further solidifying his knowledge of the luxury sector.
From Capri Holdings, chairman and CEO John D. Idol highlighted the importance of this appointment, noting that it reflects the company’s commitment to strengthening its leadership team and evolving towards a more consumer-centric model. According to him, the goal is to enhance brand desirability and improve connections with global audiences.
For his part, Corey Moran stated that he is stepping into the role at a pivotal moment for the company. “Michael Kors is an iconic global brand and it is an honour to join at this stage,” he said. He also emphasised the potential of integrating brand storytelling, data and consumer experience as key drivers of growth.
With this move, Michael Kors is betting on a strategy where technology, storytelling and luxury converge to shape the future of marketing in the industry.
