Fresh out of military service, Jin returned to Milan with Gucci and instantly became the absolute centre of attention.
When Kim Seokjin, better known as Jin from BTS, stepped into Gucci’s Spring/Summer 2026 show in Milan, the fashion universe reacted the way it always does to a quiet superstar: it paused, held its breath, and pressed record.
Having just completed his mandatory military service, Jin chose this runway as his first major public moment, making it clear that his comeback isn’t only about music. He has also come to claim his place as a worldwide style reference.
Wearing a flawlessly pressed white Gucci shirt, deliberately unbuttoned, black tailored trousers and a leather bag from the Italian house, Jin embodied an elegant minimalism that on anyone else might pass unnoticed, yet on him becomes a statement. What truly elevated the look was his wet-look hairstyle, adding just the right touch of rebellion to an otherwise polished ensemble.
As he crossed the doors of Palazzo Mezzanotte, the spotlights erupted and videos began to go viral. Within minutes, social media was flooded with edits, gifs and exclamations. “Jin can wear a white shirt and still outshine everyone,” summed up one fan on X. Hard to argue with that.
Not even names like Alia Bhatt or Serena Williams managed to steal the spotlight. Jin wasn’t just another guest at Milan Fashion Week; he owned it with an ease that proves his nickname, “Worldwide Handsome”, is already a category of its own in fashion.
Rumours are already circulating about a possible collaboration between Gucci and Jin. If this post-military debut is anything to go by, we’re about to witness him redefine what it means to be a global icon – far beyond the stage and the music videos.
