Olivia Dean Becomes the New Face of ‘Burberry Her’ and Redefines Contemporary British Femininity

The British singer joins Burberry as the face of ‘Burberry Her’ Parfum, an intense fragrance that celebrates London, emotion and modern femininity.

Olivia Dean strengthens Burberry’s connection to contemporary British culture as the official face of ‘Burberry Her’ Parfum, the most intense and sophisticated expression within the brand’s iconic fragrance family. The singer-songwriter embodies a vision of modern femininity that feels sensitive, self-assured and emotionally grounded—perfectly aligned with the narrative the London house has been shaping in recent years.

Rooted in shared British heritage, the campaign uses London not merely as a backdrop, but as an emotional landscape. Through imagery that evokes height, lightness and contemplation, Olivia Dean connects the perfume to what she describes as “the untouchable feeling of flying above everything”—a metaphor for freedom, introspection and inner strength.

From Burberry’s perspective, Dean’s selection reflects her ability to reinterpret classic genres through a contemporary lens. Her music—often described as nostalgic yet modern—mirrors the character of ‘Burberry Her’ Parfum, conceived as the boldest and most intense iteration of the original scent.

Olfactorily, ‘Burberry Her’ Parfum sits within the gourmand universe while resisting predictability. Juicy cherry and fresh pear open the composition with vibrant impact, followed by amber accord, freesia, whipped cream and patchouli oil, creating a balance between sweetness and depth. The base notes of vanilla absolute, moss and musk lend a refined, lingering sophistication. For Dean, the cherry note recalls London’s cherry blossom trees in spring, when the city turns pink—deepening the fragrance’s emotional tie to the urban landscape.

Priced at $199, ‘Burberry Her’ Parfum is now available on the brand’s official website and positions itself as one of the year’s most compelling launches in luxury perfumery. Beyond scent, the fragrance stands as a statement of identity: British, emotional, intense and unmistakably contemporary.