Paris Hilton celebrates 20 years in the industry with her 30th fragrance: ‘Iconic’

Paris Hilton celebrates 20 years in the industry with ‘Iconic,’ her 30th fragrance, exclusively available at Ulta Beauty from April 20th.

Paris Hilton continues to solidify her legacy in the beauty industry with the launch of her 30th fragrance, Iconic. This new addition to her successful perfume line marks over two decades of collaboration with Parlux, the manufacturer and distributor behind Paris Hilton Fragrances.

For the first time, the entrepreneur and socialite is partnering with a retailer for the debut of one of her fragrances. Iconic will be available exclusively at Ulta Beauty on April 20th, but her fans will be able to purchase it earlier through parishiltonfragrances.com starting this Wednesday. The fragrance will be available in three sizes: 100 ml for $80, 30 ml for $48, and 10 ml for $27.

For Hilton, this launch is a dream come true. “My sister and I used to always go into my mom’s vanity; she’s been collecting fragrances her whole life, and we would play with them,” she shared in an interview. “I remember telling my mom, ‘One day I’ll have my own perfume,’ and now I’ve turned it into one of my multi-million-dollar businesses.”

With Iconic, Paris Hilton reaffirms her position as one of the most influential entrepreneurs in the beauty world.