Prada Shakes Up Milan Fashion Week with Its Instinctive FW25 Menswear Collection

Prada FW25 Menswear redefined luxury at Milan Fashion Week with an instinctive, imperfect, and profoundly human collection.

On the Milan Fashion Week runway, Miuccia Prada and Raf Simons unveiled their Prada FW25 Menswear collection, a tribute to instinct and spontaneity. In their own words, the aim was to return to humanity, shedding rigid structures and embracing a visceral approach that challenges established norms.

The collection was a collage of cultural and temporal references: from faded floral prints on shrunken T-shirts to meticulously designed nylon bomber jackets, paired with pajama trousers and vibrant cowboy boots. All this was presented under the “ugly-chic” aesthetic that defines the brand’s legacy. Weathered leather bags and fringed sweaters evoked a sense of nostalgia, blending seamlessly with the contemporary elegance of suede blazers and exquisitely tailored wool coats.

The set, a structure of precarious scaffolding, added a theatrical touch and was interpreted as a metaphor for the current state of fashion: unstable but brimming with potential. Prada, however, used it to highlight its ability to “shake” both the audience and the industry itself, reaffirming its position as a pillar of innovation.

“Things can come together even if they seem like they shouldn’t,” Simons remarked, encapsulating the essence of the collection. This approach reflected a redefined sense of luxury: not polished perfection, but tactile and emotional authenticity.

In a context marked by economic slowdown and an industry searching for new directions, Prada FW25 Menswear not only dazzled but paved the way for a more instinctive and warmly imperfect fashion, reminding us that humanity is, ultimately, the greatest luxury.