PUMA announces a collaboration with Rosé, member of BLACKPINK

PUMA joins forces with Rosé from BLACKPINK to reinvent their classics, merging K-pop style with the brand’s iconic sportswear.

Sportswear brand PUMA has announced an exciting new collaboration with Rosé, member of BLACKPINK, the renowned South Korean girl group known for record-breaking sales. This partnership promises to blend Rosé’s unique style and influence with PUMA’s iconic legacy in sportswear, ushering in a new era for the brand’s classic collections.

Rosé, recognized for her powerful presence in the K-pop scene and distinctive sense of fashion, will bring her creative vision to PUMA’s global campaigns. Her role will focus on enhancing PUMA’s iconic silhouettes and contributing to the “Rewrite the Classics” program. This initiative aims to refresh and modernize PUMA’s most timeless designs, making them relevant to today’s fashion-conscious audience.

Expressing her excitement for this new venture, Rosé commented on her enthusiasm for collaborating with PUMA and connecting her fans with this new journey. She joins a prestigious list of PUMA ambassadors, which includes industry giants like Rihanna, A$AP Rocky, Dua Lipa, and Skepta.

Rosé begins her role with the PUMA Palermo sneakers, adding her unique touch to this iconic sneaker, and will continue to highlight other key pieces in the Sportstyle category. María Valdés, PUMA’s Product Director, highlighted Rosé’s significant impact on music, fashion, and culture. She emphasized that Rosé’s fresh perspective and creative vision will play a crucial role in reimagining PUMA’s classic offerings. Valdés expressed excitement about the collaboration, anticipating innovative contributions from Rosé to the brand’s narrative and product development.

Rosé’s journey in music began at a young age, driven by her passion for singing and songwriting. Her musical talents developed through learning piano and guitar, ultimately leading to her rise in the K-pop world. In 2021, Rosé released her debut solo album, ‘R’, which included the successful single “On the Ground”. This song set records as the most-watched music video by a solo K-pop artist on YouTube within the first 24 hours. Additionally, Rosé has received numerous awards, including a Hanteo Music Award and a Mnet Asian Music Award, and made history by topping the Billboard Global 200 charts both as a solo artist and with BLACKPINK.