In celebration of International Women’s Day, the sportswear brand launches its innovative ‘JER-SHE’ collection, a line that empowers women to express themselves with authenticity and confidence.
PUMA has chosen to commemorate 8th March in the most empowering way possible: by offering women a collection based on comfort, style, and self-confidence. María Valdes, PUMA’s Chief Product Officer, highlights the purpose of the campaign: “We want to celebrate the diversity and strength of women in sport. We are proud to provide a platform for them to shine and inspire each other. Every piece in this collection is a blank canvas for them to reflect their identity and values.”
Inspired by disciplines such as basketball, motorsports, and football, the collection blends fashion and functionality in a completely white aesthetic. The pieces include dresses, jackets, t-shirts, skirts, shorts, and footwear designed for a dynamic style. One of the standout items is the DARE TO JER-SHE dress, a long, relaxed-fit piece with contrasting lace details, side slits, and the number 48 on the back, reminiscent of basketball jerseys.
With this collection, PUMA continues to challenge stereotypes in women’s sportswear, offering innovative designs that amplify the voices of female athletes. The JER-SHE collection is now available on the brand’s official website
