Rihanna and PUMA Present the New ‘FENTY Avanti LS’

PUMA and Rihanna redefine style with the FENTY Avanti LS: a retro-futuristic design in vibrant blue, inspired by fashion and football heritage.

PUMA and Rihanna expand their collaboration with the launch of the ‘FENTY Avanti LS’, an elegant reinterpretation of the iconic Avanti silhouette, first introduced in 1970. This limited-edition model combines retro design elements with a modern touch, highlighting its football heritage.

The FENTY Avanti LS features a vibrant mid-tone blue, inspired by Rihanna’s previous FENTY line with LVMH. This colour adorns the nubuck leather upper and tongue, contrasting with PUMA’s classic Formstrip in creamy white. Details such as the foldover tongue and natural rubber soles with small gum studs on the heel emphasise its connection to the football field.

The design also subtly draws influences from iconic models like the Mostro, Speedcat, and King, achieving a sleek and contemporary silhouette. Instead of the traditional PUMA logo, the word ‘FENTY’ appears in metallic gold lettering alongside the brand’s emblem.

Available for both men and women, the FENTY x PUMA Avanti LS will be priced at $120 USD. The release is scheduled for 16 January via the PUMA web store and selected retail locations. A proposal that blends style, functionality, and sporting legacy.