SKIMS, renowned for its success in women’s fashion, makes its debut in men’s fashion with Neymar Jr. and other prominent athletes.
After experiencing tremendous success in women’s fashion, which resulted in campaigns featuring Cardi B, Carmen Electra, and Ice Spice, the shapewear-oriented clothing brand, SKIMS, is finally making its debut in men’s fashion. The launch is accompanied by a star-studded campaign that includes footballer Neymar Jr., NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander. The new category encompasses everything from super-soft boxers to comfortable t-shirts and everything in between.
Photographed by long-time collaborator Donna Trope, the campaign showcases each athlete representing their own level of excellence while highlighting pieces from the new collection. The new range will include the Cotton, Stretch, and Sport collections, featuring essentials crafted with medium-weight cotton and performance-enhancing base layers designed to be worn under workout attire.
“The expansion into the men’s fashion space is a significant milestone for the brand and a testament to SKIMS’ commitment to providing solutions for all,” begins founder Kim Kardashian in a press release.
“Having an icon like Neymar Jr as the face of our launch campaign, alongside NBA All-Star Shai Gilgeous-Alexander, and NFL Defensive Player Nick Bosa, I think speaks volumes about how SKIMS has evolved to become a brand that can provide comfort to all kinds of audiences, not just women. I’m incredibly excited about this next chapter of SKIMS and can’t wait for everyone to experience our amazing range of products,” she continues.
