Patek Philippe acquires Beyer Chronometrie: the end of an era and the birth of a new Zurich flagship
The historic Beyer Chronometrie will close in 2026 as Patek Philippe takes over its iconic Zurich location to…
Parmigiani Fleurier unveils the Tonda PF Sport Chronograph Silver Verzasca: high watchmaking inspired by Swiss nature
Parmigiani Fleurier launches the Tonda PF Sport Chronograph Silver Verzasca, a luxury timepiece inspired by the Swiss valley…
Gisele Bündchen is the new face of Chanel’s J12 watch
The Brazilian supermodel fronts the latest campaign for Chanel’s best-selling timepiece, connecting freedom, elegance and a contemporary spirit.…
Yuto Horigome Becomes Global Ambassador for G-SHOCK, Bridging Skateboarding and Extreme Durability
The Olympic skateboarding champion joins G-SHOCK as Global Ambassador, strengthening the link between urban culture, innovation and uncompromising…
Hublot Names Jung Kook Global Ambassador, Strengthening Its Contemporary Luxury Alliance
South Korean artist Jung Kook becomes Hublot’s new Global Ambassador, leading a partnership that unites music, innovation and…
OMEGA reinvents its icon with two new Speedmaster Moonwatch “Reverse Panda” models for 2026
Two new Speedmaster Moonwatch references reinterpret OMEGA’s most iconic chronograph through a bold reverse panda aesthetic that balances…
MM6 Maison Margiela and Timex launch a collaboration: watches that turn Y2K style into a contemporary object of desire
The alliance between MM6 and Timex reinvents Y2K aesthetics with digital watches and unexpected pieces that transform any…
Longines Legend Diver 2025: The Underwater Legacy Reborn with New Models
Longines reimagines its iconic Legend Diver with three new models that blend timeless elegance, Swiss precision technology, and…
Freen Sarocha Joins Forces with Piaget and Continues Her Rise in Global Luxury
Freen Sarocha partners with Piaget in a collaboration that could signal her definitive entry into the international luxury…
Louis Vuitton Revolutionises High Watchmaking with the New Tambour in Brown Ceramic and Rose Gold
Louis Vuitton reinvents the Tambour with brown ceramic and rose gold, merging innovation, craftsmanship, and elegance in a…
OMEGA marks the countdown to the Milano Cortina 2026 Winter Olympic Games with a special edition Seamaster
OMEGA celebrates the Milano Cortina 2026 Winter Olympic Games with an exclusive edition of the Seamaster, blending luxury,…