The Brat Aesthetic: A Trend Taking Over Politics

The brat aesthetic, with its youthful and provocative style, has influenced American political communication, redefining media discourse.

The word “brat,” derived from English and translating to “spoiled children,” has gone viral in recent weeks following the release of Charli XCX‘s album under this name. The buzz has been so significant that the “green brat” color trend has been adopted by the electoral campaign in the United States.

Brat Summer Trend: What Is It About?

It’s a return to the aesthetic popular in 2010, going beyond just the style and look of Charli XCX’s newly released album. It fuses characteristics of trends from the 2000s but with a more Indie Sleaze design. Many of the garments feature graphic tees, leather, and futuristic sunglasses, but the standout feature is the neon or lime green color.

Kamala Harris and Her Brat Aesthetic

Kamala Harris has been labeled a brat for often breaking away from the traditional aesthetics known as tradwife or clean look that are typically expected of female candidates when campaigning. She has received both praise and criticism in equal measure for showing her authentic self.

Singer Charli XCX confirms that the presidential candidate is a true brat, also after adopting green in her campaign on social media platform X, with the letters resembling the design of the album cover. The green square has been transformed into a symbol.

Emma Chamberlain and Julia Fox: The Trendsetting “Brat Girls”

Both Emma Chamberlain and Julia Fox have evolved their aesthetics over the years, consistently showcasing their unique personalities through their styles, distinct from what is considered “common.” Today, they are referenced as icons of this new trend. Following their appearance in Charli XCX’s “360” video, alongside other celebrities like Chloë Sevigny and Rachel Sennott, they aim to showcase the authenticity that represents them, creating a unique image for the public by breaking the rules and ignoring opinions on what they should do or how they should be. They embody the brat style, giving off an indifferent and laid-back vibe.