These are the top brands of the moment according to the latest Lyst ranking.

The well-known fashion platform has just published, as it does every quarter, its ranking of the most popular brands of the moment, and here we tell you all about it.

The Lyst Index is a quarterly report that ranks the most prominent fashion brands and products, prepared by Lyst, the largest fashion shopping platform globally. With 200 million users per year and the largest dataset on fashion trends, Lyst provides a comprehensive view of the industry. The ranking is based on shopper behavior on the platform, including searches, visits and sales, as well as incorporating social media mentions, activity and interaction metrics globally over three months.

Miu Miu is once again the most desired fashion brand in the third quarter, overtaking Loewe. Demand for its ‘alternative girl’ aesthetic has increased 30% in searches. Miu Miu has had a remarkable rise in recent years, while the Prada group remains relevant, with Prada itself in third place, the same as in the previous quarter.

Loewe, although it has ceded first place, retains its relevance in second place, reaffirming itself as one of the most sought-after brands globally. Saint Laurent is in fourth place.

Alaïa has climbed 12 places to fifth place, highlighting the appeal of the fusion of the brand’s heritage with Pieter Mulier‘s innovative offerings. Lyst notes that “interest in Alaïa continues to grow; demand is up 51% this quarter, with customers responding positively to the sensuality and meticulous craftsmanship of Mulier’s collections.”

Other brands on the rise include Jacquemus (+1), Gucci (+2), The Row (+7) and Valentino (+1). Ralph Lauren has entered the top 20 with a remarkable 151% increase in popularity, thanks to its involvement in events such as the Olympics and Wimbledon, which have highlighted its focus on luxury sports fashion. Toteme, Victoria Beckham and Chloé have also positioned themselves in the top 20, ranking 14th, 16th, 19th and 20th, respectively.

On its 10th anniversary, Toteme saw a 51% increase in demand, boosted by its first runway show in New York and the opening of a new store. Chloé debuted in the index with a 21% increase in demand, highlighting its boho resurgence under Chemena Kamali, which has generated an 82% increase in ‘boho’-related searches.

Among the top 20 brands, Bottega Veneta ranks sixth (down one position), Versace falls to eleventh (down five), and Skims remains at twelfth. Moncler drops to thirteenth, Coach rises to fifteenth, Balenciaga drops to seventeenth (losing ten), and Louis Vuitton drops to eighteenth (down three positions).