UGG’s “Feels Like UGG” campaign celebrates individuality and inclusivity, featuring Alex Consani and NewJeans’ HANNI in bold new styles.
UGG has unveiled its new global campaign titled “Feels Like UGG,” featuring iconic figures such as model Alex Consani and NewJeans star HANNI. Shot in Seoul by the talented Samuel Bradley, the campaign highlights inclusivity and individuality, core values of the UGG brand.
This campaign brings together a diverse group of creatives who celebrate both their own authenticity and that of others. Participants include actor Young Manzino, musician Leah Dou, photographer Phil Oh, model Precious Lee, and illustrator Karabo Poppy.
“‘Feels Like UGG’ is a celebration of how we are more than just iconic products and experiences. We are a brand that makes you feel good inside and out,” said Anne Spangenberg, President of UGG. The campaign aims to inspire people to be true to themselves in their self-expression, fostering connection and community.
The “Feels Like UGG” collection includes new variations of classic UGGs, such as the ‘New Heights Cozy Clog’ and the ‘Pumped Slide,’ each with a unique style that reflects the diversity of those who wear them. The collection is available on UGG’s website and select retail stores worldwide.
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