The partnership between V and TIRTIR strengthens the bond between K-Beauty, music and global pop culture, driving an unprecedented wave of international expansion.
V, member of BTS, has been officially announced as the first global ambassador for TIRTIR, the K-Beauty brand that has taken the Asian market by storm with its viral cushion foundation and its commitment to a wide range of shades. The brand highlighted that the artist’s sensitivity, attitude and cultural influence were decisive factors in choosing him as the face to lead the international rollout of its new strategy.
TIRTIR aims to open a more inclusive chapter in Korean cosmetics, where chromatic diversity and personalisation become the cornerstones of growth. The brand believes that V’s global influence will act as a catalyst for this new mission, taking the conversation around tonal variety and product performance to an even wider audience beyond Asia. According to the company, the singer’s expressiveness aligns perfectly with its vision of self-defined beauty, reinforcing the connection between authenticity, aesthetic freedom and the future of makeup.
As BTS move towards their highly anticipated reunion in 2026, V continues to expand his creative universe with strategic moves across fashion and beauty. His partnership with TIRTIR confirms his individual power and marks a new chapter in the global K-pop narrative — one that proves beauty can also be a field of true cultural influence and international economic growth.
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