Versace appoints a new Global Communications Director

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Versace appoints Mathieu Baboulène, former Kenzo executive, as its new Global Communications Director, bolstering its brand expansion and elevation strategy.

In its ongoing global expansion, the prestigious Italian fashion house Versace has named Mathieu Baboulène, former Senior Director of Public Relations and Communication at Kenzo, as its new Global Communications Director based in Milan. Baboulène will assume the role starting next Tuesday and will report directly to Caroline Deroche Pasquier, who recently joined Versace as Vice President of Global Communications after her tenure at Bottega Veneta.

Over the past year, Versace has brought onboard several experienced executives with extensive expertise in communications, marketing, visual merchandising, digital, omnichannel, IT, and innovation, as part of its brand elevation strategy. Baboulène, with four years of experience at Kenzo, has developed new strategies under the creative direction of Nigo, who was appointed creative director at the Parisian house in 2021. He also worked under the previous creative director of Kenzo, Felipe Oliveira Baptista.

The Frenchman began his career at Michèle Montagne’s press office in Paris, managing public relations and communications for brands such as Ann Demeulemeester, Haider Ackermann, Rick Owens, and Undercover. He later held leadership roles in PR and communication at Maison Margiela, Givenchy under Riccardo Tisci, and Coach.

At Versace, Baboulène will reunite with Deroche Pasquier, with whom he had previously worked at Givenchy and Coach. It has not yet been announced who will succeed him at Kenzo.

This addition reflects Versace’s determination to consolidate its presence in the global market and continue strengthening its team with high-caliber talent.

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