MAIN ROSE, the brand by Zara Larsson, celebrates the season with ‘Pink Holiday’ — a radiant, sensual campaign perfect for self-gifting style.
The intimate universe of Zara Larsson continues to expand with strength. After launching MAIN ROSE earlier this year, the Swedish artist and entrepreneur now presents ‘Pink Holiday’, a holiday campaign that captures the bold, playful and modern spirit defining her lingerie label. Shot in Paris by Zoe Natale Mannella, the concept blends sensuality, delicacy and a festive touch that turns every piece into an ideal gift — even for oneself.
The collection once again embraces sheer fabrics, soft silhouettes and the minimalist details that have become signatures of MAIN ROSE. The key tones range from vibrant pink to baby blue and chocolate brown, without forgetting the timeless essentials: pure white and jet black. Among the standout pieces are the Underwear Scoop Bra, the Fine Mesh Dipped Thong and the Long Sleeve Mesh Top, designs created to enhance the figure and elevate any intimate ensemble.
The magic of ‘Pink Holiday’ lies in its festive nods: the campaign includes ribbons, candles and small Christmas symbols arranged strategically, bringing humour and flirtatiousness to the visual universe of Zara Larsson. It’s Christmas reimagined through a contemporary feminine lens, where sensuality and playfulness meet.
With this new chapter, MAIN ROSE reinforces its position as one of the freshest and most personal proposals within the lingerie market aimed at Generation Z. The campaign is now available on the brand’s website, ready for anyone wishing to celebrate December with style, attitude and a touch of colour.
