Kendall Jenner is named Emporio Armani’s new global fragrance ambassador

Emporio Armani introduces a new fragrance era with Kendall Jenner as global ambassador, celebrating confidence, sensuality and modern femininity.

Kendall Jenner has been officially announced as the new global fragrance ambassador for Emporio Armani, marking a fresh chapter for the Italian house’s beauty universe. To coincide with the appointment, the model stars in the launch campaign for Power of You, a fragrance designed to reflect confidence, individuality and contemporary femininity.

Described by Emporio Armani as “bold, addictive and free-spirited”, Power of You offers a modern interpretation of the classic gourmand profile. The scent balances sweetness with depth, presenting a sensual yet refined character that aligns closely with Jenner’s public image and the brand’s minimalist ethos.

“Joining the Emporio Armani family was a total no-brainer. I’ve always loved how they empower you to just be who you are. The Power of You scent is everything — it’s magnetic, rich and feels really sensual”, Kendall Jenner said in the official statement. The brand describes the partnership as a natural convergence of shared values, rooted in a vision of modern femininity that is self-assured, effortless and unapologetically individual.

Created by perfumers Nisrine Grillié and Nadège Le Garlantezec, Power of You combines a maracuja–passion fruit accord with frangipani, Madagascar vanilla absolute, benzoin resinoid and cistus absolute. The result is a warm, enveloping base that delivers what the house defines as a deeply addictive and long-lasting trail.

With this collaboration, Emporio Armani strengthens its connection to a new generation of global consumers, while Kendall Jenner continues to expand her presence within the luxury fragrance space. Positioned at the intersection of sensuality and self-expression, Power of You reinforces the brand’s message that true power comes from embracing who you are.

Power of You will be released on 28 January and marks the beginning of a new fragrance narrative for Emporio Armani.