The adidas Superstar 2026 campaign brings together Samuel L. Jackson, Jennie, Kendall Jenner and cultural tastemakers to reaffirm the enduring legacy of one of the most influential sneakers ever created.
adidas Originals opens a new chapter for the legendary Superstar, a trainer that transcended basketball courts to become a global symbol of streetwear, music and contemporary culture. In 2026, the German brand reinforces its relevance through an international campaign led by Samuel L. Jackson, who takes on the narrative role within a cinematic visual universe that connects generations and creative disciplines.
Directed by photographer and filmmaker Thibaut Grevet, the campaign unfolds in a fictional setting titled “Hotel Superstar”. Within this symbolic environment, Jackson moves through corridors and rooms where he encounters figures who embody the pulse of global culture today. Among them are Jennie of Blackpink, model Kendall Jenner, footballer Lamine Yamal, rapper Baby Keem, NBA star James Harden, skateboarder Tyshawn Jones and Grammy Best New Artist winner Olivia Dean.
Each room reveals a distinct creative identity, yet all share one constant element: the adidas Superstar as a unifying thread. The narrative positions the sneaker not merely as a product, but as a cultural icon spanning fashion, sport and music.
According to Annie Barrett, Vice President of Marketing at adidas Originals, this new chapter explores the Superstar’s ongoing relevance without altering its instantly recognisable design. The aim is to project it into the future while preserving its DNA, blending visual innovation with historic heritage.
The Spring 2026 collection expands the Superstar aesthetic through updated textures and colour combinations. The classic black-and-white palette is refreshed with red accents and bold graphic contrasts. In the menswear line, tracksuits adopt looser silhouettes with colour-block detailing and the signature three stripes, alongside Tyshawn denim shorts and neutral-toned T-shirts.
In the womenswear offering, the Superstar Tracktop is reimagined in faux leather and crochet, while Kendall Jenner wears the Equipment Blocking Red Jacket, reinforcing the fusion of athletic heritage and contemporary style.
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