Bella Hadid unveils ‘JASMINE BLUES’: Orebella’s most intimate fragrance inspired by her childhood

Bella Hadid introduces ‘JASMINE BLUES’, the new Orebella fragrance inspired by her childhood — a limited edition blending jasmine and lotus notes.

Bella Hadid once again bridges fashion, beauty and emotion with the launch of ‘JASMINE BLUES’, the new perfume by Orebella and the brand’s first limited edition. A proposal that moves away from the conventional to explore something far more personal: memory and intuition.

Inspired by the model’s childhood memories, the fragrance draws from her walks through her home garden, where jasmine climbed the walls and blue lotuses bloomed beside the pond. The result is a scent designed to capture that feeling of quiet discovery, suspended between intimacy and light.

Olfactorily, ‘JASMINE BLUES’ is built on a fresh floral base, remaining true to the DNA of Orebella’s signature skin perfumes. The top notes blend jasmine, blue lotus and Mediterranean bergamot, creating a warm, enveloping opening. At its heart, more complex nuances emerge with clove, rose petals and crystallised moss, introducing a contrast between softness and spice. Finally, the base settles into accords of woody musks, cedar, patchouli and balsamic resin, adding depth and longevity.

More than a perfume, the release functions as an emotional extension of Bella Hadid’s universe, where beauty is not defined by immediate impact, but by a more introspective sensory experience.

Available from 20 March on the brand’s official website, ‘JASMINE BLUES’ positions itself as one of the most talked-about fragrances of the moment — not only for its composition, but for the narrative that surrounds it.