Selena Gomez, Becky G and Benny Blanco join forces on ‘Te Olvido (La La)’, a collaboration blending Latin pop, cumbia and cultural roots in one of the summer’s most anticipated releases.
Selena Gomez is making her return to Spanish-language music with one of the year’s most talked-about projects. The American singer officially teams up with Becky G for the first time on ‘Te Olvido (La La)’, a track produced by Benny Blanco that marks a new chapter for all three artists while serving as a preview of Hermoso, the acclaimed producer’s forthcoming Spanish-language album.
The release is a milestone for fans of both singers, many of whom have long hoped to see them collaborate on an official song. That wish has now become reality with a fresh single that combines the essence of Latin pop, the infectious rhythms of cumbia, and contemporary production crafted to dominate playlists throughout the coming months.
The song centres on a story of heartbreak but avoids the traditional melancholy often associated with romantic ballads. Instead, it embraces an uplifting energy that encourages listeners to dance while exploring a situation many people can relate to: deciding whether it is worth waiting for someone or finally moving on.
Through honest and relatable lyrics, Selena Gomez and Becky G portray two women reflecting on a relationship filled with uncertainty. The song explores the emotional conflict between holding on to an undefined romance or embracing a fresh start, all driven by a catchy chorus that is set to become one of the season’s standout moments.
For Selena Gomez, the single also marks an important return to recording in Spanish. Following the success of Revelación, the EP she released in 2021, which earned her a Latin Grammy nomination, the singer reconnects with her family heritage through a project that further celebrates her Mexican roots.
The artist has spoken on several occasions about how meaningful it is for her to embrace this side of her cultural identity. Although much of her career has been built in English, she has consistently expressed a desire to connect with Spanish-speaking audiences through music that reflects her heritage.
Becky G’s involvement brings an added layer of authenticity to the collaboration. Born in California to Mexican-American parents, the singer has established herself as one of the most versatile figures in Latin music, effortlessly moving between pop, reggaeton, regional Mexican music and urban sounds.
The release is accompanied by a music video paying tribute to Los Angeles’ Chicano culture. The production features instantly recognisable visual references, including lowrider cars, neighbourhood gatherings and symbols closely associated with the Mexican-American community, reinforcing the song’s celebration of cultural pride.
The video also includes appearances from special guests, adding another layer to its cultural identity and expanding the song’s meaning beyond its central love story.
Behind the project is Benny Blanco, one of the most successful producers in the global music industry. With Hermoso, he is preparing to release his first entirely Spanish-language album, a project through which he aims to explore the influence that Latin music has had on his life since childhood.
