‘Devotion’ by Dolce & Gabbana: The Italian Symphony According to Katy Perry

Katy Perry unveils her experience in the ‘Devotion’ campaign by Dolce & Gabbana, blending Italian essence with authenticity.

On the shores of the picturesque Amalfi Coast, Aniello Califano penned ‘O surdato ‘nnammurato’ in 1915, a Neapolitan song immortalized in Italian culture. More than a century later, this melody echoes in the heart of Dolce & Gabbana‘s latest creation: Devotion. Katy Perry, the ambassador of the fragrance, shares her experiences about the campaign set on the paradisiacal island of Capri.

The ad, drenched in the sun and enveloping blue of Capri, evokes the Italian ‘Dolce Vita.’ Katy confesses that the shoot felt like a real vacation, even sharing the set with her mother and friends. Between takes, she savored local delights, fully immersing herself in the atmosphere.

The choice of ‘O surdato ‘nnammurato’ as the soundtrack was no coincidence. Katy reveals that she had already enjoyed that same song in real life, creating a unique connection with the ad.

For Katy Perry, this collaboration marks her debut with Dolce & Gabbana Beauty. Admiring the creative boldness and distinctive style of the designers, she describes Devotion as a luscious and sensual fragrance that reflects her essence.

The perfume, according to Katy, is like flirting and falling in love for the first time. It evokes forgotten memories, transporting her to special moments. Her earliest olfactory memories include the scent of the ocean, linked to her birth in Santa Barbara, and vanilla, her favorite note since she was 15.

‘Devotion’ for Katy Perry represents a declaration of love and gratitude, highlighting her daughter Daisy Dove, love, and music as sources of inspiration. As a mother and advocate for the arts, she dedicates time through her Firework Foundation to help underprivileged children find their inner light.

When thinking of Italy, Katy highlights its rich history, culinary excellence, and impact on fashion. The collaboration with Dolce & Gabbana thus becomes a symphony that merges the Italian essence with the vivacity and authenticity of Katy Perry.