The Summer 2024 campaign of Dior radiates joy

Kim Jones celebrates five years at Dior with a vibrant Summer 2024 campaign, blending haute couture with visual joy.

British designer Kim Jones celebrates five years at Dior by revitalizing the French fashion house with dreamy getaways. Ahead of his return to Paris Fashion Week, Jones marks the milestone with an energetic Summer 2024 campaign.

Dior’s Summer 2024 campaign pays tribute to the designer’s creative pursuits, merging haute couture with extravagant tailoring and cheerful imagery. The campaign is guided by a mirage of vibrant colors, serving as a backdrop for Dior’s iconic looks, synonymous with Jones’s design language. Dior ventures into fantastical realms, kicking off the campaign with elegant tweed coats, refined baseball jackets, and pleated trousers.

Printed T-shirts promote Jones’s cool-boy inspirations, while textured suits and neon-colored polo shirts complement the collection’s neutral palette. Quilted leather takes center stage in the Summer 2024 season, showcased in robust sneakers and platform loafers with silver detailing.