Chloé Presents its Fall 2024 Campaign, Merging Elegance and Authenticity in a Versatile and Timeless Fashion Collection
Returning to the heart of Paris for a new beginning, Chloé‘s Creative Director, Chemena Kamali, has infused the brand’s Fall 2024 Campaign with a spirit of instinctive movement and authenticity. “I wanted these images to reflect the instinctive spirit and movement of the Chloé woman. She is rooted in reality and is free,” Kamali expresses. This vision comes to life through the lens of renowned photographer Sam Rock and the film direction of Frank Lebon, capturing the essence of the Chloé woman against the backdrop of Paris’s iconic architecture.
The campaign marks the debut of the Pre-collection under Kamali’s creative direction, featuring a diverse lineup of models, including Jessica Miller, Liya Kebede, Suvi Koponen, Shuqi Lan, Kristine Lindseth, Saphira Krumhaar, and Ornella Umutoni. Each model embodies the effortless elegance and free-spirited femininity for which Chloé is known. The collection itself is a testament to Kamali’s dedication to blending reality with a touch of dreaminess, creating pieces that are both solid and ethereal.
Available from May 31, 2024, in Chloé boutiques and on Chloe.com, the Pre-collection offers a glimpse into Kamali’s vision for the brand. The pieces are designed to be versatile and timeless, with a focus on high-quality materials and meticulous craftsmanship. Each item in the collection reflects Kamali’s deep understanding of Chloé’s heritage and her ability to innovate within that framework.
Chloé, founded in 1952 by Gaby Aghion, has always been a pioneer in luxury prêt-à-porter, freeing women from the formal fashion of the time. Aghion’s vision was to create clothing that allowed women to dare to be themselves, a philosophy Kamali continues to uphold. Today, under Kamali’s leadership, Chloé remains one of the leading French luxury fashion houses, embracing free-spirited femininity and effortless style.
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