Renowned Spanish brand Loewe joins forces with Japanese illustrator Suna Fujita in a collaboration that combines traditional craftsmanship with a minimalist and natural aesthetic.
With the arrival of the holiday season, LOEWE launches a collection that intertwines imagination and craftsmanship in a dream world. Under the creative vision of Jonathan Anderson, the brand renews its collaboration with Kyoto ceramists Suna Fujita, giving life to a line that transports us to magical landscapes and enchanted realms.
This season’s pieces feature fun and colorful creatures – from dancing octopuses and squids to floating whales and playful hamsters – decorating iconic bags such as the Flamenco, Hammock, Puzzle and Pebble Bucket. Each piece is brought to life through exquisitely detailed leather marquetry and vibrant color palettes that evoke the depths of the ocean and the richness of the prairies.
In ready-to-wear, LOEWE offers magnificent coats, quilted bombers and worker-style jackets crafted in soft nappa and shearling, combining comfort and an enveloping texture ideal for winter. For the evening, fluid dresses and the Petal Bow shoe, reinvented with metallic finishes and rhinestones, bring an elegant and sophisticated touch to the evening.
LOEWE’s holiday campaign turns window displays into living scenes, animating the collection’s characters amidst vibrant lights. Inspired by the fantasy and wonder of nature, these window displays seek to captivate and transport viewers into a dreamlike world. In addition, some boutiques and department stores will hold special events for the launch.
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