ATEEZ Joins The Sandbox to Launch an Immersive Experience in the K-pop Metaverse

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Xmag Editorial
  • 5 de March de 2025
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ATEEZ and The Sandbox join forces to launch an immersive metaverse experience, merging K-pop and gaming in an innovative digital project.

K-pop group ATEEZ is taking another step at the intersection of music and technology with a new immersive experience in the metaverse.

On March 4, KQ Entertainment announced its partnership with The Sandbox platform to bring ATEEZ into the digital universe with an interactive experience aimed at K-pop and gaming fans. As part of this initiative, the ATEEZ Official Avatar Collection will be launched, allowing users to play with avatars inspired by the group’s members.

The Sandbox, one of the leading social gaming and metaverse platforms, provides users with tools to design and share creative content. Cindy Lee, CEO of The Sandbox Korea, highlighted the significance of this collaboration: “We are thrilled to bring ATEEZ, an iconic group with a global fanbase, into The Sandbox metaverse. We look forward to working with KQ Entertainment and ATEEZ to showcase their music, story, and artistry in an innovative way.”

The ATEEZ Official Avatar Collection will launch on March 18, 2025, while the experience inspired by the group’s universe and music will be available in April.

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