Kaia Gerber Becomes the New Global Face of NARS
The supermodel cements her status as a modern beauty icon as she steps into her role as NARS…
MAC Cosmetics Appoints Ella Gross, Member of MEOVV, as Its New Global Ambassador
The partnership between MAC Cosmetics and Ella Gross ushers in a new era where global beauty, innovation and…
Alex Consani fronts the new Lash Latex Mascara by YSL Beauty, delivering an impact set to shape the next beauty trend
The new Lash Latex Mascara by YSL Beauty arrives with Alex Consani as its face and an innovative…
Rhode celebrates Hailey Bieber’s birthday with a new limited edition packed with sweet nostalgia and beauty cult energy
Rhode unveils the Birthday Edit 2025, featuring new scents, collectible packaging, and exclusive accessories created especially for Hailey…
V from BTS Becomes Global Ambassador for TIRTIR, Ushering in a New Era for K-Beauty
The partnership between V and TIRTIR strengthens the bond between K-Beauty, music and global pop culture, driving an…
LVMH plans to sell its stake in Rihanna’s flagship brand, Fenty Beauty
Luxury conglomerate LVMH is reportedly planning to sell its 50% stake in Fenty Beauty, in a move that…
Kim Kardashian revives her iconic beauty line under the SKIMS brand
Kim Kardashian announces the return of her beauty line, now reimagined as SKIMS Beauty, blending luxury, innovation, and…
Hailey Bieber Does It Again: She Poses in Lingerie for Her Most Sensual Rhode Beauty Campaign Yet
Hailey Bieber stuns in black lingerie for her new Rhode campaign, introducing the brand’s innovative under-eye patches. Hailey…
Ariana Grande triumphs with her ‘Wicked’-inspired collection for R.E.M. Beauty
Ariana Grande has unveiled her latest R.E.M. Beauty collection, inspired by Wicked, achieving record-breaking figures within hours of…
Celine Dion shines in Charlotte Tilbury’s new 2025 holiday campaign
Luxury brand Charlotte Tilbury has chosen Celine Dion as the face of its anticipated 2025 holiday campaign, turning…
Gabbriette fronts MAC’s new campaign wearing nothing but her iconic Studio Fix Fluid
The muse of the moment strips back to nothing but MAC in a campaign that celebrates beauty without…
Miley Cyrus reinvents Maybelline’s iconic jingle as the brand’s new global ambassador
Maybelline has named Miley Cyrus its new global ambassador in a campaign that blends music, make-up and authenticity.…