The actress and singer shares how she achieves her iconic ‘Oat Latte’ shade in a new campaign.
Schwarzkopf once again teams up with Dove Cameron as its brand ambassador in the latest campaign, where the star finally unveils the formula behind her enviable ‘Oat Latte Blonde’ hair. Her signature look features darker roots that seamlessly transition into a lighter blonde at the ends, all achieved exclusively with Schwarzkopf products.
In a video shared on Instagram, Cameron starts her day by waking up to find a newspaper at her doorstep with a bold headline questioning the secret behind her flawless blonde. As the day goes on, she receives texts and emails from friends and colleagues eager to uncover how she achieves such a sought-after shade. Finally, with a knowing smile, she breaks the fourth wall and reveals her secret: Schwarzkopf products.
To achieve this look, her colourist Jacob Rozenberg used the ‘Blonde Me‘ range, including the ‘Blonde Me Lightener 9+ Premium Bleach‘ and the ‘All Blondes Golden Mask‘, designed to enhance tones from cool hues to warm golden shades. To keep the colour vibrant and long-lasting, Rozenberg recommends the ‘Blonde Me Brightening Shampoo‘ along with the ‘OSiS+‘ styling range.
If you want to recreate Dove Cameron’s blonde, all the products are available on the Schwarzkopf online store and Amazon.
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