Frankies Bikinis and Bella Hadid unveil a Western-inspired collection featuring vintage denim, rustic suede, and personalized details inspired by their lifelong friendship.
The new collaboration between Frankies Bikinis and Bella Hadid embraces a full Western vibe, with gingham details, rustic suede, and vintage-wash denim. But this collection is more than just fashion—it’s a tribute to the lifelong bond between Francesca Aiello, the brand’s founder, and Hadid, who grew up together in Malibu.
The perfect setting for the campaign was a ranch owned by Alana O’Herlihy, a creative director and close friend of both. Hadid shares, “This collaboration means the world to me. Creating with someone you truly adore makes everything more special. Francesca and I poured our hearts into this, and I couldn’t be prouder of what we’ve built.”
Inspired by Hadid’s love for horseback riding, the collection features rugged sweaters, distressed denim, and swimwear that fits seamlessly from the beach to the stables. Playful elements like rodeo-style buckles and Y2K-inspired gems add a fun touch, while the exclusive floral embroidery, named “Salt Water Eyelet” after Hadid, brings a personalized feel.
The collection will be released in three drops: the first on March 4, followed by additional launches in April and June 2025. All designs will be available on the official Frankies Bikinis website.
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