Chinese actress Zhao Liying joins Givenchy Beauty as a global ambassador and stars in the brand’s latest makeup campaign.
Givenchy Beauty announced on Tuesday the appointment of Zhao Liying as its new global ambassador, reinforcing its commitment to the Asian market by partnering with one of the most influential figures in Chinese entertainment. The actress fronts the brand’s latest campaign, showcasing the new Le Rouge Velvet Matte, a lipstick that redefines sophistication in an almond terracotta shade.
Widely recognised as the queen of Chinese television dramas, Zhao has captivated audiences with iconic roles such as Hua Qiangu in The Journey of Flower, Sheng Minglan in The Story of Minglan, and Xu Banxia in Wild Bloom. Her talent has earned her some of the industry’s most prestigious awards, including the Flying Apsaras Award, the Golden Eagle Award, and the Hundred Flowers Award.
At the same time, her film career has taken off impressively. Her portrayal of a hearing-impaired mother in Zhang Yimou’s Article 20 received unanimous praise across social media. This year, she also stars in Peter Chan’s She’s Got No Name, playing a divorced playwright during the Japanese occupation of Shanghai.
With over 92 million followers on Weibo and 11.2 billion mentions on Xiaohongshu, Zhao Liying represents an unstoppable force in digital culture. According to Romain Spitzer, CEO of Givenchy Beauty, her “singular talent, magnetic elegance, vibrant energy, and powerful femininity perfectly embody the spirit of the maison.”
