Is dirty hair the latest cool trend?

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“Dirty hair,” a chic trend inspired by ’90s grunge, is taking over the fashion world. Find out how to achieve this carefree look.

How often do you wash your hair? Are you one of those who go two or three days without a wash? Well, this trend is for you: the greasy, dirty hair look, immortalized by Kylie Jenner in Acne Studios‘ latest campaign, with Rosalía and Kim Kardashian in the front rows, is truly chic. It’s a similar effect to wet hair, taken to the extreme, without any volume.

The best thing about this trend is that it’s easy to achieve, whether you slick back all your hair, part it down the middle, stick your bangs to your forehead, or let it get oily behind your ears. Even the natural look in a ponytail works. And if you’re not willing to abandon your regular washing routine, there’s a wide range of products like gels, oils, and creams that can help you create this carefree look.

This antithesis of sophistication and glamour draws inspiration from ’90s grunge. “A style with lots of shine and an oily appearance is just cool,” confirms hairstylist Mara Roszak.

What do you think? Have you tried it yet?

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