Jacquemus has landed in Los Angeles with a vibrant shop, bananas, flowers, and French flair in an unforgettable sensory experience.
The French label Jacquemus marked the grand opening of its first West Coast store in the US with great fanfare. Located in the heart of West Hollywood on Melrose Avenue, the brand turned the street into a temporary market bursting with flowers, lemons, bananas, and soft banana ice cream, blending Provençal charm with LA’s vibrant energy.
The boutique, entirely decorated in yellow, pays tribute to its ‘La Croisière’ collection, showcasing clothing, accessories, and fitness items with fruity motifs. Among the guests were celebrities like Lori Harvey, Laura Harrier, and Cole Sprouse, who drew attention by accessorising with a bunch of bananas.
In addition to fashion, the space also features artworks by Jean Lurçat and Renoir, as well as designer furniture by Jean Royère and Frank Lloyd Wright. The experience will continue until Sunday, offering visitors the chance to win hidden prizes in bouquets and desserts, including handbags or deck shoes.
This opening comes at a key moment for Jacquemus, which recently announced a collaboration with L’Oréal on a beauty line. Next stop: Miami.
