Jeremy Allen White and Calvin Klein Join Forces for the Fall 2024 Campaign

Jeremy Allen White returns as the face of Calvin Klein’s Fall 2024 campaign, showcasing classic American style with denim and underwear.

Jeremy Allen White, known for his role as chef Carmen “Carmy” Berzatto in the acclaimed series “The Bear,” is teaming up once again with Calvin Klein for the Fall 2024 campaign. Following his viral success in the Spring campaign, White is back to model the new collection of underwear and denim, capturing the essence of classic American style.

Photographed by Mert Alas, the 33-year-old actor embodies a laid-back and authentic attitude in this new campaign. The images, shot outdoors under the sun and by a pool, feature White wearing iconic Calvin Klein pieces, styled by Emmanuelle Alt. The campaign video, set to The Shacks’ song “Crimson and Clover,” reinforces a nostalgic yet modern vibe.

Highlighted pieces include modern-cut jeans like the 90s Straight and Slim Fit, paired with the 90s Trucker jacket and the Monogram Logo t-shirt, creating a “rockstar off-duty” look. The campaign also features the brand’s latest collection of underwear and sunglasses.

The global launch of the campaign is scheduled for this week, with content being shared across Calvin Klein’s social media and high-impact advertising locations worldwide.