Louis Vuitton has named Jeremy Allen White as its new brand ambassador, cementing his rise as a global and cultural style icon.
The French fashion house has officially announced actor Jeremy Allen White—internationally renowned for his role as “Carmy” in the acclaimed series The Bear—as its latest brand ambassador, following multiple red carpet appearances in Vuitton looks.

White made his Met Gala 2024 debut in a flawless three-piece pinstripe suit with pearl buttons and flared trousers. At the SAG Awards, he stood out in a black tie-less Louis Vuitton tuxedo adorned with a gold brooch, further establishing his evolution into a true style icon.

“Jeremy has an authenticity and quiet confidence that can’t be faked. He lives the values of Vuitton,” said Pharrell Williams, the brand’s Men’s Creative Director.
This new role marks a major shift in White’s public image. Formerly the face of Calvin Klein, the actor is now entering a new chapter—with high-profile projects like the Bruce Springsteen biopic and a role in Star Wars boosting his global presence.
Ready to discover why Jeremy Allen White is the perfect face for Vuitton’s new era?