Rolex raises watch prices in the United States and the United Kingdom for 2025

Rolex increases watch prices in the United States and the United Kingdom, highlighting adjustments to iconic models for 2025.

Starting from January 1, 2025, Rolex has raised the prices of its watches in the United States and the United Kingdom. The changes have been notable for visitors to the brand’s official website, where several iconic models have seen increases in their retail prices.

The popular GMT-Master II, with the “Pepsi” bezel and black dial, as well as its latest version with a black and grey ceramic bezel, launched at Watches & Wonders Geneva last year, saw a price increase of $100 USD, reaching $10,800 USD for the Oyster version and $11,000 USD for the Jubilee option. This adjustment represents an average increase of 0.9%.

Another prominent model, the Daytona, rose from $15,100 USD in 2024 to $15,500 USD for the steel version with an Oyster bracelet, reflecting a 2.6% increase. In the UK, the price rose from £13,200 GBP to £13,600 GBP, a 3% rise.

Meanwhile, the Submariner No Date now costs $9,200 USD in the U.S. and £8,100 GBP in the UK, with increases of 1% and 0.62%, respectively. These changes reinforce Rolex’s exclusive positioning and reflect a global strategy for 2025.