Rosé from BLACKPINK and PUMA unveil a new version of the Speedcat, blending style, speed, and global influence into a single design.
The global K-pop star and PUMA ambassador, Rosé from BLACKPINK, takes centre stage once again with the release of a fresh take on the iconic Speedcat model. This exclusive collaboration showcases a vibrant and dynamic colourway that directly connects to the brand’s motorsport heritage.
The new Speedcat, featuring a pale blue tone with a bold orange accent on the side stripe, represents a stylistic evolution that fuses speed, power, and individuality. Known for her fashion influence and trendsetting presence, Rosé stars in a visual campaign that pairs the silhouette’s athletic spirit with a modern and daring aesthetic. In the visuals, the artist wears a sporty PUMA outfit as she gets ready to “accelerate” in front of a roaring engine, symbolising strength, confidence, and motion.
Since joining the brand in 2024, Rosé has led campaigns exploring new ways of personal expression through sportswear design. This limited edition of the Speedcat not only celebrates that journey but also strengthens the bond between fashion, pop culture, and performance.
The new PUMA Speedcat will be available for purchase on 24 July via PUMA’s official website. With a versatile design that merges street style and motorsport heritage, it’s set to be one of the most anticipated launches of the summer. Don’t miss the chance to be part of this exclusive collaboration that reimagines a classic with a fresh, contemporary vision.
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